Squishmallows.com is the official online presence for Squishmallows, a plush-toy brand launched in 2017 and now owned and operated within Jazwares, LLC. Jazwares is a U.S. toy and consumer-products company founded in 1997, headquartered in Plantation, Florida, and owned by Berkshire Hathaway. Available evidence indicates a legitimate, globally established brand rather than an anonymous or newly created ecommerce operation. The principal limitations are incomplete private-company financial disclosures, inconsistent workforce estimates, and insufficient third-party rating data.
Company overview
Website & domain
Registration data not publicly available.
Owners & key people
Trust signals
- Brand launched in 2017 and parent company Jazwares was founded in 1997.
- Owned by Berkshire Hathaway, a major publicly traded holding company.
- Global distribution in more than 100 countries through an established toy manufacturer.
- Reported approximately $1 billion in Jazwares sales in 2023.
- Reported 590 million-plus lifetime Squishmallows units sold by September 2026.
- Official corporate history and identifiable executives are publicly available.
- Squishmallows was acquired by Jazwares in 2020, giving the brand a clear corporate ownership chain.
Red flags
- The Trustpilot profile contains at least one highly controversial review alleging discriminatory employment practices; this is a user allegation and was not independently verified in the available results.
- Publicly available employee counts vary substantially by source, so the exact current headcount is uncertain.
- Jazwares is privately held and does not publicly disclose audited financial statements, total funding, or a current valuation.
- No BBB, Google, G2, or App Store rating was identified in the available search results.
Reviews & reputation
Squishmallows is a long-established, widely distributed toy brand owned by Berkshire Hathaway-backed Jazwares, with substantial reported sales, global retail presence, and hundreds of millions of units sold. Those signals support legitimacy. However, the parent company is private, financial transparency is limited, employee estimates conflict, and the available Trustpilot result includes a serious unverified allegation.
In the news
- Jazwares reported approximately $1 billion in annual sales for 2023, with Squishmallows accounting for about 40% of Jazwares revenue in the preceding two years.
- Berkshire Hathaway inherited Squishmallows parent Jazwares through its acquisition of Alleghany in the fourth quarter of 2022; Berkshire later acquired the remaining interest in Jazwares in early 2024.
- Squishmallows surpassed 590 million lifetime plush units sold worldwide, according to a September 2026 Jazwares announcement.
- Jazwares announced a Squishmallows capsule collaboration with VANDYTHEPINK on September 30, 2026.
Sources
- https://www.trustpilot.com/review/squishmallows.com
- https://en.wikipedia.org/wiki/Jazwares
- https://www.jazwares.com/about-us/history/
- https://time.com/collections/time100-companies-2024/6978994/jazwares-2/
- https://www.cnbc.com/2023/07/02/how-toy-sensation-squishmallows-joined-warren-buffetts-conglomerate.html
- https://builtin.com/company/jazwares/faq/stability-growth
- https://en.wikipedia.org/wiki/Squishmallows
- https://www.linkedin.com/company/jazwares
- https://screenrant.com/jazwares-daren-brandman-interview-squishmallows/
- https://www.owler.com/company/jazwares
- https://www.businesswire.com/news/home/20260930123970/en/Jazwares-and-Streetwear-Sensation-VANDYTHEPINK-Collab-on-New-Squishmallows-Capsule-Collection?feedref=JjAwJuNHiystnCoBq_hl-d2-_-DMJyMm3uYmtOy2XFwcvlLbwpKQTgkxGMXSeZO97dI9_69nqXXndEkzoNy31peBvhKXN8xoKDPrCnMXhC58cMd5Jhr97vTYoLZQbGkSxJ0LM3ryl-yrNKrvMa0Wtg==
- https://growjo.com/company/Jazwares
AI-compiled from public sources. Last updated 10/2/2026.