Website report

mattel.com

Operated by Mattel, Inc.

Visit mattel.com
78
Trust score

mattel.com is operated by Mattel, Inc., the established U.S. toy and entertainment company behind brands including Barbie, Hot Wheels, Fisher-Price, American Girl, and Matchbox. Mattel is headquartered in El Segundo, California, was founded in 1945, employs approximately 31,000 people, and reported about $5.35 billion in 2025 net sales. The company is publicly traded and has strong corporate transparency through SEC filings, although direct-to-consumer customer reviews on Trustpilot and BBB are substantially negative.

Company overview

CompanyMattel, Inc.
Legal ownerMattel, Inc. (NYSE: MAT), a publicly traded corporation
IndustryToys, entertainment, consumer products, and intellectual property licensing
Founded1945
Headquarters333 Continental Boulevard, El Segundo, California 90245, United States
EmployeesApproximately 31,000 (2025, including temporary and seasonal employees)
Revenue (est.)$5.35 billion (2025, reported net sales)
Funding raisedNot applicable as a mature publicly traded company; no reliable total funding figure identified. Public financing is primarily through equity and debt markets.
ValuationNo latest valuation reliably identified in the gathered results; as a public company, market capitalization varies with MAT share price.

Website & domain

Domainmattel.com

Registration data not publicly available.

Owners & key people

Trust signals

  • Mattel, Inc. is a long-established company founded in 1945.
  • It is publicly traded on the New York Stock Exchange under ticker MAT.
  • The company files annual reports and other disclosures with the U.S. Securities and Exchange Commission.
  • Corporate headquarters, legal identity, executives, employee count, and financial results are publicly identifiable.
  • The company has globally recognized brands and a substantial international operating presence.

Red flags

  • Trustpilot displays a very low rating and complaints concerning delayed or missing orders, refunds, and customer service.
  • The BBB profile reports a 1.15/5 average from 27 customer reviews and states that Mattel is not BBB accredited.
  • Customer complaints reportedly include preorder and limited-edition fulfillment delays, weak communication, and difficulties obtaining refunds.
  • The low consumer-review scores appear primarily related to ecommerce and customer-service experiences rather than evidence that Mattel, Inc. itself is an unregistered or fraudulent company.

Reviews & reputation

1.3/5
Trustpilot · 215 reviews

Mattel is a long-established, publicly traded global toy and entertainment company with substantial SEC reporting and clearly identifiable corporate information. Its corporate legitimacy is strong, but customer-service and direct-to-consumer ecommerce reputation is poor in the available BBB and Trustpilot reviews.

Better Business Bureau1.15/5 (27 customer reviews)
Better Business BureauNot BBB accredited
Trustpilot1.3/5 (215 reviews)

In the news

  • Mattel reported 2025 net sales of approximately $5.35 billion and approximately 31,000 employees across 34 countries.
  • Mattel reported fourth-quarter 2025 net sales of $1.766 billion, up 7% year over year as reported.
  • The Better Business Bureau profile lists recent customer complaints involving delayed shipments, communication problems, refunds, limited-edition product availability, bots, and scalpers.
  • Trustpilot reviews for mattel.com commonly criticize delivery delays, order fulfillment, refunds, and customer service.

Sources

AI-compiled from public sources. Last updated 10/2/2026.