Website report

lego.com

Operated by The LEGO Group (LEGO A/S)

Visit lego.com
88
Trust score

lego.com is the official website and online commerce/content platform of The LEGO Group, legally centered on LEGO A/S, a privately owned Danish toy and entertainment company founded in 1932 by Ole Kirk Kristiansen. The group is headquartered in Billund, reported record 2025 revenue of DKK 83.5 billion, and had 33,801 employees at year-end 2025. It has strong corporate legitimacy and transparency, although the available Trustpilot profile shows poor customer-service sentiment.

Company overview

CompanyThe LEGO Group (LEGO A/S)
Legal ownerLEGO Holding A/S owns 75% of LEGO A/S; the LEGO Foundation owns the remaining 25%. The LEGO Group remains ultimately family-controlled through the Kirk Kristiansen family.
IndustryToys, games, entertainment, and consumer products
Founded1932
HeadquartersBillund, Denmark
Employees33,801 at year-end 2025; 29,112 average full-time employees in 2025
Revenue (est.)DKK 83.5 billion (2025 reported)
Funding raisedNot applicable / not publicly reported; The LEGO Group is privately owned and not venture-funded
ValuationNot publicly reported; LEGO A/S is privately held and has no public market capitalization

Website & domain

Domainlego.com

Registration data not publicly available.

Owners & key people

Trust signals

  • Founded in 1932 and continuously operating as a globally recognized brand.
  • Official 2025 annual-report and financial-highlights publications disclose revenue, headcount, ownership, legal entity, and executive leadership.
  • LEGO A/S is identified with Danish CVR number 54 56 25 19 and a Billund headquarters.
  • The company reports substantial revenue, profit, assets, and operating cash flow, consistent with an established multinational business.
  • The website is the official domain for the LEGO Group and supports established customer, product, and corporate channels.

Red flags

  • Trustpilot reviews for www.lego.com report recurring complaints about delivery delays, damaged or incomplete packages, missing pieces, customer-service difficulties, and perceived pricing/value concerns.
  • The Trustpilot profile is associated with www.lego.com, while regional or shop-specific LEGO profiles may have different review counts and scores.
  • No major corporate scam finding was identified in the available sources; negative Trustpilot feedback concerns customer-service and order experiences rather than evidence that LEGO.com itself is fraudulent.

Reviews & reputation

1.6/5
Trustpilot · 1,568 reviews

The LEGO Group is a long-established, family-owned global company with substantial public financial reporting, a clearly identified Danish legal entity, large employee base, and strong brand recognition. Customer sentiment on the cited Trustpilot profile is substantially negative, primarily because of fulfillment and support complaints; this contrasts with the company's scale, operating history, and transparent reporting.

Trustpilot, The LEGO Group profile1.6/5 (approximately 1,568 reviews)
Better Business BureauNo verified current BBB rating located

In the news

  • The LEGO Group reported record 2025 results: revenue of DKK 83.5 billion, up 12% year over year; operating profit was DKK 22.0 billion and net profit was DKK 16.7 billion.
  • In the first half of 2026, revenue increased 21% year over year to DKK 41.9 billion, according to the company.
  • The ownership structure changed in August 2025 from KIRKBI A/S to LEGO Holding A/S; the company stated that ultimate beneficial ownership did not change.

Sources

AI-compiled from public sources. Last updated 10/2/2026.