Jellycat is a privately held British soft-toy and lifestyle-products company behind jellycat.com. It was founded in London in 1999 by brothers Thomas and William Gatacre and is headquartered at Jellycat Studios in London. The business sells plush toys and related products internationally and has experienced rapid growth through retail distribution and social-media visibility. The latest reported figures in the gathered results indicate £450 million in revenue and £240 million in pre-tax profit for the 2025 financial year. Public sources identify Jellycat Limited as the operating company and Jelly Holdings as the parent entity. The company appears established and legitimate, though employee estimates and some group-level financial details vary by source.
Company overview
Website & domain
Registration data not publicly available.
Owners & key people
Trust signals
- Founded in 1999 and operating for more than two decades.
- Identifiable UK legal entity, registered office, directors, and London headquarters.
- Substantial reported revenue and profitability in recent Companies House-related reporting.
- Named CEO and other senior directors publicly identified.
- Trustpilot profile has approximately 2,446 reviews in the gathered result and is categorized as Great.
- Official LinkedIn presence identifies the company as privately held and founded in 1999.
Red flags
- Trustpilot contains a substantial number of reviews, but individual customer experiences vary and review totals differ by localized Trustpilot page and capture date.
- Public company-profile sources report differing employee counts, ranging from approximately 250 to 680, likely reflecting differences between the UK legal entity and the wider group.
- No reliable evidence of venture-capital funding, a public valuation, or a disclosed acquisition price was found.
- The website and company are legitimate and have identifiable UK corporate records, headquarters, directors, and customer-service contact details; no major public scam finding was identified in the available results.
Reviews & reputation
Jellycat has strong commercial legitimacy signals: a long operating history, identifiable UK company records, a London headquarters, named directors, substantial reported revenue and profits, and a large volume of Trustpilot feedback. The main caution is that public data is inconsistent on group size and financial scope, while customer reviews are not uniformly positive.
In the news
- Jellycat reported £333 million revenue for the year ended December 31, 2024, up 66% year over year, with pre-tax profit of £139 million.
- In 2025, reports said the privately owned company planned substantial dividends to its owners following rapid growth driven by social-media popularity and adult consumers.
- Reports dated October 2, 2026 said turnover rose 43% to £450 million and pre-tax profit rose 98% to £240 million for the latest reported financial year; these figures should be treated as the newest reported figures available in the research results.
Sources
- https://www.trustpilot.com/review/jellycat.com
- https://www.trustpilot.com/review/jellycat.com?page=3
- https://dk.trustpilot.com/review/jellycat.com
- https://ie.trustpilot.com/review/jellycat.com?page=9
- https://www.business-live.co.uk/retail-consumer/jellycat-profits-almost-double-240m-34707101
- https://en.wikipedia.org/wiki/Jellycat
- https://www.clay.com/dossier/jellycat-email-format
- https://www.linkedin.com/company/jellycat
- https://www.bbc.com/news/articles/c98dr6yj8dlo
- https://www.cnbc.com/2025/10/01/gen-z-favorite-toymaker-jellycat-hits-450-million-revenue-amid-craze.html
- https://open.endole.co.uk/insight/company/03591414-jellycat-limited
- https://growjo.com/company/Jellycat
AI-compiled from public sources. Last updated 10/2/2026.