Website report

instagram.com

Operated by Instagram

Visit instagram.com
76
Trust score

Instagram is a legitimate social-media and digital-advertising platform founded in 2010 by Kevin Systrom and Mike Krieger. Meta acquired it in 2012 for approximately $1B, and the service now operates as a wholly owned Meta product led by Adam Mosseri. Corporate ownership, longevity, scale, and App Store presence are strong trust signals; poor customer-support reviews, the BBB F rating, and recurring account-security and recovery complaints are significant reputation risks.

Company overview

CompanyInstagram
Legal ownerMeta Platforms, Inc. (formerly Facebook, Inc.)
IndustrySocial media, internet services, digital advertising, and photo/video sharing
Founded2010
HeadquartersMenlo Park, California, United States, within Meta’s operations
EmployeesNot separately reported; Instagram operates as a product within Meta Platforms, Inc. Meta had approximately 78,865 employees as of 2025 reported company-profile data.
Revenue (est.)Instagram revenue is not separately disclosed by Meta. Meta reported approximately $200.97B total revenue for 2025; Instagram is a major contributor through advertising, but no reliable standalone Instagram revenue figure was identified.
Funding raisedApproximately $57.5M publicly reported before acquisition: $500,000 seed funding, a $7M Series A, and a reported $50M financing round. Instagram was acquired by Facebook, Inc. (now Meta) in 2012 for approximately $1B in cash and stock. Investors reported in public summaries include Baseline Ventures, Andreessen Horowitz, Benchmark, and other venture investors.
ValuationNo separate current Instagram valuation is publicly reported. Meta acquired Instagram for approximately $1B in 2012; Meta itself is publicly traded, but Instagram does not have a standalone market valuation.

Website & domain

Domaininstagram.com

Registration data not publicly available.

Owners & key people

Trust signals

  • Operating since 2010 with a documented founding history.
  • Wholly owned by publicly traded Meta Platforms, Inc.
  • Large, established global platform with extensive public corporate and regulatory visibility.
  • Official app distributed through major app stores.
  • Clear association with Meta’s corporate infrastructure and leadership.
  • Acquisition history and major venture funding are publicly documented.

Red flags

  • BBB profile lists an F rating and a San Francisco business profile.
  • Trustpilot reviews are predominantly negative and commonly mention account access, disabled accounts, scams, impersonation, moderation, and difficulty contacting support.
  • Instagram does not provide a conventional public customer-service phone line; users are generally directed to in-product help and online support resources.
  • The service has been criticized in public reporting and reviews for delayed or ineffective responses to hacked or suspended-account complaints.
  • Trustpilot reviews are user-generated and may reflect support experiences rather than the technical legitimacy of the website itself.

Reviews & reputation

Instagram is a legitimate, widely used social-media platform owned by Meta, with substantial corporate backing and a long operating history. Its platform legitimacy is strong, but its customer-support reputation is poor: BBB gives the listed profile an F rating, and Trustpilot reviews are overwhelmingly unfavorable, particularly regarding account recovery, suspensions, scams, and support access.

Better Business BureauF
Apple App Store4.6/5 (approximately 8.9M ratings; count may vary by storefront and date)
Google PlayApproximately 4.1/5 (Google Play rating; count varies by country and date)

In the news

  • Meta acquired Instagram in April 2012 for approximately $1 billion in cash and stock.
  • Adam Mosseri leads Instagram’s day-to-day operations under Meta.
  • Instagram is part of Meta’s Family of Apps segment alongside Facebook, Messenger, and WhatsApp.
  • Public customer reviews frequently criticize account recovery, moderation, disabled accounts, and customer-support responsiveness.

Sources

AI-compiled from public sources. Last updated 10/2/2026.